Kevin O’Leary, renowned entrepreneur, lead investor on ABC’s Shark Tank, and chairman of O’Leary Ventures has partnered with Tatari, a leading platform for buying and measuring advertising across convergent TV.

WonderAds will leverage Tatari’s platform to democratize TV advertising for companies of all sizes, enabling them to launch, measure, and optimize their TV ad campaigns with ease. The service offers a unique proposition by allowing small businesses to access the same technology, rates, and data previously available only to advertisers with large budgets. This partnership underscores a shared vision of transforming TV advertising into a direct response channel that can accurately measure its impact on customer acquisition costs (CAC) and return on ad spend (ROAS).

“For decades, TV advertising has been a powerful growth engine for businesses. But small businesses didn’t have the buying power or the same access to data and technology to measure campaign performance as the companies spending millions on TV ads. It’s time to level the playing field so that businesses of any size can benefit from TV’s vast reach and credibility,” said Kevin O’Leary. “With Tatari’s technology and WonderAds’ approach, we’re making TV advertising accessible, measurable, and efficient for small businesses.”

The collaboration responds to the urgent need for small businesses to diversify their advertising strategies beyond digital platforms, which are becoming increasingly saturated. By tapping into Tatari’s platform, WonderAds clients can now run commercials across linear, streaming, and online video channels, tracking real outcomes and securing lower rates on ad inventory.

“Partnering with Kevin O’Leary’s WonderAds is a thrilling step forward in our mission to modernize TV advertising,” said Philip Inghelbrecht, CEO of Tatari. “This partnership will bring our powerful measurement and buying capabilities to a wider range of businesses, helping them to unlock new growth opportunities through TV advertising.”